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“Men in Black” toppled “The Avengers”
May 29, 2012 in North America News
“Men in Black” comedy franchise, starred by Will Smith as Agent J, beat a top grossing film “The Avengers” on box office charts, grabbing $203.2 million in worldwide ticket sales.
From Friday to the U.S. Memorial Day holiday on Monday, “MIB 3” has opened with $70 million in the United States and Canada, according to estimates compiled by Rueters.
According to the Sony Pictures distributors, the third instalment in the franchise pulled in another $133.2 million from international markets and was top-ranked film in 104 countries.
Jeff Blake, Vice Chairman of Sony Pictures Entertainment and the studio’s marketing chief said that the publication of the film helps to get the interest of the viewer and that the film was even better to be watched.
“Avengers” had stayed at No. 1 in North American (U.S. and Canadian) ticket sales for three weeks. It finished in second place with ticket sales of $47.1 million. Distributor Walt Disney Co said that “Avengers” record debut reached $1.6 billion.
Even with its large opening, the big-budget, effects-filled “MIB 3″ fell short of some pre-weekend forecasts, which had projected a domestic debut of $80 million.
In the movie, Smith returns to his role as half of a secret-agent duo who keep order among aliens disguised as humans and living on Earth. Jones plays his partner Agent K. The new film finds J travel ling back to the 1960s to save a younger version of K, portrayed by Josh Brolin.
This summer ,Sony is sending two other big-budget films: “The Amazing Spider-Man” in July and a remake of “Total Recall” in August.
The board game-inspired “Battleship” , In third place for the weekend, collected $13.8 million following its disappointing domestic debut a week earlier, when the expensive film was crushed by “Avengers.”
Finished a disappointing sixth place, new low-budget horror movie “Chernobyl Diaries,” a tale of terror near the infamous nuclear power plant got $9.3 million in ticket sales, according to the box office division of Hollywood.com.
“Men in Black 3 was released by Sony Corp’s movie studio. Walt Disney Co’s Marvel Studios distributed “The Avengers” . “Chernobyl Diaries” was distributed by Time Warner Inc’s Warner Bros. Studios.”Battleship” was released by Universal Studios.